University of Arkansas Center for Beverage Innovation

The Center for Beverage Innovation at the University of Arkansas is a national leader in advancing the science, technology, and sustainability of beverage production. Located in Northwest Arkansas, we support a dynamic and resilient beverage industry through cutting-edge research, education, and industry collaboration. Our mission is to leverage chemical, sensory, and consumer data to drive innovation in beverage formulation, processing, and quality, with an emphasis on novel raw materials, sustainable practices, and consumer health and safety. We generate actionable insights through three core areas: Technical Training – Global leader in beverage-focused workforce development, with hands-on instruction and state-of-the-art pilot facilities. See our certificate of proficiency in brewing science. Research & Development – Nationally recognized in flavor metabolomics, brewing science, and product innovation. Consumer Insights – In-house sensory testing and tasting rooms allow us to directly engage consumers and generate real-world data. Whether you’re in R&D, marketing, or product development, we offer partnerships that turn ideas into reality.