Upside Partnership

Our mission is to form trusted partnerships with Founders as they begin to create meaningful, lasting businesses. If you want to know who we are and what we’re about, talk to those who know us firsthand. We’re happy to let our relationships speak on our behalf. We invest in people not themes. Founders see the future before investors. We are devoted to inevitable Founders – those who can’t help but create their companies. We commit to Founders early. We will invest despite the absence of data or social proof. True seed stage investors demonstrate leadership with funding commitments and we are proudly the first institutional investor behind the majority of Founders we've backed. We’ve purposefully built a smaller fund. This allows for conscious engagement at a company’s most nascent stage. We are a collective partnership. Our goal is to create a community where each member is building toward the others’ success. Every Founder we back becomes a partner in our fund. By encouraging shared knowledge, we have the opportunity to uniquely understand each other's challenges and successes.