Upstart Ninja

A lot – probably too much – has been written about becoming an entrepreneur, having a startup, being a CEO. This book is meant to express many of the facets of startup life in bite-sized, useful and sometimes humorous ways. It is not a guide to the process of starting a new company, nor does it present a funky new model for designing a business. Hopefully, it does include some insights into what you will face, on a daily basis, as you go along the roller-coaster that is being the CEO of startup. I offer these nuggets based on my experience from starting three businesses (one successful, one failure and one also-ran), consulting with high-tech companies (at the ‘bleeding edge’ of a number of technologies) and working in the business incubation industry for many years.