Upstream Flix

Founded in 2013 by Jhod Cardinal, Upstream Flix is a modern distribution company specializing in unique release plans for premium content, with a successful digital revenue catalogue optimization division. The company focuses on premium content, targeting well-defined niche markets across specific genres. It has represented critically acclaimed titles such as the Netflix documentary Ice Guardians and secured a global deal with Universal Pictures for Inmate #1: The Rise of Danny Trejo. The portfolio also includes content like After the Fight, aimed at UFC fans, and Cartel 2045, designed for Sci-Fi enthusiasts. While many distributors prioritize quantity over quality in today’s digital age, Upstream Flix has found success by taking on fewer projects and executing well-thought-out plans to maximize exposure and revenue. With expertise in niche target marketing and distribution, the company is well-versed in digital platforms. Leveraging this knowledge, Upstream Flix launched a division focused on the high-quantity digital distribution of catalog content. Through direct deals with platforms like Amazon, Tubi, Roku, Xumo, and others, the company optimizes second-window content to ensure visibility and income generation on the right platforms.