Usability Now Inc.

Usability Now is a Toronto-based Digital Design Agency led by Brett Maraldo, an experienced and versatile design strategist with a strong track record of enhancing digital experiences. With a career spanning over a three decades, Brett brings a wealth of expertise to the table, collaborating with clients worldwide to create exceptional digital products and services. We thrive on versatility, efficiency, flexibility, and resiliency, ensuring we adapt to evolving landscapes, quickly identify optimal solutions, collaborate seamlessly, and stay focused on our clients' objectives. With a proven ability to identify critical paths and mitigate risks, we excel at translating complex requirements into actionable planning and roadmaps aligned with business goals. Research and strategy are at the core of our approach, employing data-driven methodologies such as usability testing, analytics, surveys, and eye tracking to drive design decisions. We lead design strategy and planning, using personas, task analysis, and concept modeling to establish a strategic direction. Our streamlined user testing processes ensure efficient and highly effective testing and test analysis.