usman Mega Mart

As mentioned, creating a small business LinkedIn Page gives you the opportunity to interact with your followers and audience members in real-time. After all, LinkedIn is a social network. The goal is to be social! So, here are a few simple ways to begin interacting with your followers: Share content regularly. Companies that post weekly see a 2x lift in engagement with their content. We recommend posting daily to keep a consistent presence. Include rich media. It’s almost always a good idea to include an image, video, or other rich media in your posts, if you can. Images generally see a 2x higher comment rate, and video is 5x more likely to spark a conversation than any other type of content shared on LinkedIn. Leverage Associated Hashtags. This new LinkedIn Page feature allows Page owners to add up to three industry or business-related hashtags to their Page. By adding these hashtags, small businesses associate these conversations with their brand and are able to enter each hashtag’s feed and interact from the perspective of the business (rather than the individual).