Utsaha-IIM Indore's Marketing Fest

Utsaha, the grand annual marketing fest of Central India organized by the students of the Indian Institute of Management Indore, is a vibrant celebration where people immerse themselves in games and activities crafted by the student team. The fest kicks off with the Marketing workshop, setting the tone for the exciting days ahead. Traditionally held at Janapav Kuti on Kartik Purnima, this year's event will adapt to changing circumstances, promising new experiences! One of the fest's unique features is the innovative use of concealed marketing survey techniques to gather authentic customer feedback on products, companies, and services. By gamifying questionnaires and conducting surveys in natural settings, the team ensures unbiased insights for partner companies. Additionally, the team undertakes client-custom projects to deliver comprehensive syndicate reports, offering valuable industry data. The Utsaha team's expertise spans consumer behavior, brand management, rural marketing, qualitative market research, and various analytical tools for deep customer insights. With a strong network of 25+ associations and over 60 successful projects, major clients like Cadbury, Unilever, Vodafone, and others trust the team's strategic capabilities. An integral part of the fest is the community engagement with villages and neighborhoods in and around Indore. Ummeed, a part of Utsaha, has significantly impacted by conducting workshops in rural government schools, benefiting over 500 students with educational sessions, career counseling, and essential water facilities. The team's overarching goal is to address societal issues and contribute to the holistic upliftment of communities.