Utsaha, the grand annual marketing fest of Central India organized by the students of the Indian Institute of Management Indore, is a vibrant celebration where people immerse themselves in games and activities crafted by the student team. The fest kicks off with the Marketing workshop, setting the tone for the exciting days ahead. Traditionally held at Janapav Kuti on Kartik Purnima, this year's event will adapt to changing circumstances, promising new experiences!
One of the fest's unique features is the innovative use of concealed marketing survey techniques to gather authentic customer feedback on products, companies, and services. By gamifying questionnaires and conducting surveys in natural settings, the team ensures unbiased insights for partner companies. Additionally, the team undertakes client-custom projects to deliver comprehensive syndicate reports, offering valuable industry data.
The Utsaha team's expertise spans consumer behavior, brand management, rural marketing, qualitative market research, and various analytical tools for deep customer insights. With a strong network of 25+ associations and over 60 successful projects, major clients like Cadbury, Unilever, Vodafone, and others trust the team's strategic capabilities.
An integral part of the fest is the community engagement with villages and neighborhoods in and around Indore. Ummeed, a part of Utsaha, has significantly impacted by conducting workshops in rural government schools, benefiting over 500 students with educational sessions, career counseling, and essential water facilities. The team's overarching goal is to address societal issues and contribute to the holistic upliftment of communities.
Company Details
- Employees
- 33
- Founded
- -
- Address
- Iim Indore, Indore,madhya Pradesh 453331,india
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- utsahaiimindore.in
- Keywords
- Marketing Research, Profiling new product launch, Brand analysis, Rural market research, Validating marketing strategy.
- HQ
- Indore, Madhya Pradesh
- Competitors
- Indian Institute of Management, Indore, Glance, Indian Institute of Management Ahmedabad Executive Education, i5 Summit - IIM Indore, Sageties Marketing Solutions Pvt.Ltd India, IIM Indore, IRIS IIM Indore, Consulting Club - IIM Indore, IRIS - IIM Indore's Annual Fest, Marketing Marshal.
Utsaha-Iim Indore's Marketing Fest Questions
Utsaha-Iim Indore'S Marketing Fest's website is utsahaiimindore.in
Utsaha-Iim Indore'S Marketing Fest's LinkedIn profile is https://in.linkedin.com/company/utsahaiimindore
Utsaha-Iim Indore'S Marketing Fest has
33 employees.
View email and phone details for 33
employees at Utsaha-Iim Indore'S Marketing Fest.
Utsaha-Iim Indore'S Marketing Fest's industry is
Market Research
Utsaha-Iim Indore'S Marketing Fest's top competitors are
Indian Institute Of Management, Indore,
Glance,
Indian Institute Of Management Ahmedabad Executive Education,
I5 Summit - Iim Indore,
Sageties Marketing Solutions Pvt.ltd India,
Iim Indore,
Iris Iim Indore,
Consulting Club - Iim Indore,
Iris - Iim Indore's Annual Fest,
Marketing Marshal.
Utsaha-Iim Indore'S Marketing Fest's categories are Market Research
Utsaha-Iim Indore'S Marketing Fest's founding year is 2009
