UWA Centre for Business Data Analytics

Business Analytics is the science of how to leverage, present, analyse, organise, and collect data, with the aim to make better organisational decisions through the transformation of data 'organisational knowledge'. In recent years, the explosion of availability of data, and the success of technology companies in leveraging data, has made data a critical element of organisational decision-making, adaptability and process development. This Centre focuses on the analysis of fast-moving commercial data through new tools and technologies that inform business of changing trends quickly, particularly through the application of machine learning and artificial intelligence. We provide a dual focus on academic impact and practice relevance in the realms of Business Analytics applications in research and practice. Sitting within the UWA Business School, we host staff and students from across multiple disciplines, including finance, economics, accounting, management, transport, marketing and human resources. Associates of the Centre are spread throughout UWA and other internationally recognised universities. The Centre is guided by industry, with representation on the Advisory Board governed as a sub-committee of the Business School Advisory Board.