Vaela

VAELA makes beautiful, sustainable clothing for women with full, active lives. What started as a mission to reinvent cyclewear — stylish, functional, and free from gimmicks — has grown into something more: a trusted, go-to wardrobe for women who want comfort, performance, and style that keeps pace with their day. Designed in London and made in the UK and Europe, our clothes combine timeless design with thoughtful technical details: soft yet structured denim, deep pockets, reflective accents, and tailoring that moves with you. We’re proud to be a Certified B Corporation, committed to ethical production, transparency, and environmental responsibility. We donate 2% of our revenue to grassroots organisations chosen by our community. Best known for our jeans — ranked #1 by the Discerning Cyclist and worn daily by our customers — the capsule also includes jackets and accessories designed to be worn on repeat. As Rouleur magazine put it: “I must admit that when I put them on I then lived and died in them, wearing them on my various commutes around town and choosing to wear them for general day to day.”