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Business Media Platform that offers Digital Word of Mouth Marketing as an efficient, effective, and equitable alternative to search and social media: * Efficient as businesses decide how much to pay for the leads and sales generated by their customers. * Effective as the recommendations from the people we know, are more trusted than those from strangers or advertisers. * Equitable as businesses reward customers for the value created from their recommendations and personal networks. Digital Word of Mouth turns every customer interaction into a digital marketing opportunity and every customer into a trusted influencer of their personal network. HOW IT WORKS The platform provides businesses a do-it-yourself digital capability (toolbox) to transform their media content into interactive customer experiences with OneTap® or scan of a mobile device. OneTap® that provides consent-based connection, with the ability to capture and benefit from your own data, by digitising everyday interactions and your personal network. Word of mouth is digitised when customers rate, recommend, and share their experiences with others and commercialised when businesses reward customers who generate leads and sales for them. Introductions and Referrals enable both businesses and their customers to see the value being created, and vouchers (later tokens) provide a convenient way for businesses to reward and incentivise their customers.
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