Vanessa Grant, LLC

I’m Vanessa Grant – a freelance #BadassBA, Strategist, Product Owner, and Consultant helping organizations do Salesforce right. With 15+ years of experience leading Salesforce projects and an MBA from NYU Stern, I specialize in enterprise digital transformation. My projects have ranged from rapid 6-week rollouts to multi-year initiatives with 100+ consultants, across industries like healthcare, nonprofit, fintech, finance, adtech, SaaS, media, and cybersecurity. Here’s how I help: 🔍 Discovery & Requirements - Enterprise Discovery Leadership: Aligning business goals with Salesforce capabilities - Requirements Definition: Capturing functional and technical needs clearly and completely - Business Process Optimization: Fixing messy workflows before automating them 🚚 Execution & Delivery - Product Ownership & Agile Execution: Driving team alignment, process clarity, and governance - Backlog Organization & Prioritization: Keeping teams focused on high-impact work - Change Management: Navigating complexity and boosting adoption 📝 User Experience & Validation - User Story Writing: Based on real user needs and validated acceptance criteria - Testing & UAT: Ensuring solutions solve the problem right - Demos & Feedback Loops: Iterating early and often - UX Mindset: Making Salesforce easier to use and adopt 📈 Strategy & Advisory - Optimization Strategy: Aligning Salesforce with business goals - Executive & Stakeholder Advisory: Bridging the gap between vision and delivery - Governance & Best Practices: Process and documentation to maintain a healthy org I’m also a 12x Salesforce-certified pro, international speaker (Dreamforce, TDX, London’s Calling, and more), mentor, coach, and co-leader of the Salesforce Business Analyst Trailblazer Group with 1,000+ global members. If you’re ready to do it right, let’s talk.