Vara Retail Group

Creating sustainable business plans for long-term success, by focusing on the supplier's financial and operational goals, while creating a relationship between the brand/product and the end customer. BUILDING STRATEGIC ROADMAPS AND PROCESSES: - Business Analysis: Review your current onsite listings and financial goals to provide a detailed analysis and long-term roadmap towards success, including building evergreen and seasonal product, creating ready-to-ship merchandise, and implementing processes to sustain and grow your brands. - Brand Management: The brand's online presence should represent a virtual store experience consisting of attention-grabbing marketing, informative content, and customer-friendly jargon. I'll advise you on how to create an iconic experience and leverage that content across marketplaces to expand reach. - Product Development: Addressing your current manufacturing and/or sourcing capabilities to identify white space in the market while avoiding disruptions to your supply chain model. RETAIL ACCOUNT MANAGEMENT - Item Creation & Set-ups: Create product listings by UPC, focusing on strong product titles and bullet points to create the optimal detail page. - Content Analysis: Analyze current onsite content and provide suggestions for improvements, using SEO analytics and data to elevate search rankings. MARKETING MANAGEMENT - Enhanced Page Content: Ensure all PDP's have enhanced content, including A+ content, Webcollage, alternate shots, and video if needed. - Sponsored Ad Management: Utilizing data analytics, ACoS, and SEO drivers, we can either manage sponsored ad campaigns through Amazon Advertising, Walmart PPC, Criteo, etc. to utilize necessary products to be advertising and limit ad spend in order to increase ROAS.