VAST MEDIA

WELCOME TO VAST MEDIA! We are a media research and consulting company based in Berlin that is owned and operated by the digital agency BIG SUN. We provide international television industry leaders and digital content creators with a qualitative competitive market analysis of digital entertainment and content marketing. By tracking and benchmarking the digital output of broadcasters, producers, VOD platforms, as well as creative and digital agencies worldwide, we help our clients discover unique storytelling examples, TV brand extensions, and audience engagement campaigns across all digital platforms. Our qualitative competitive analysis focuses on how TV shows, series, and brands are initially marketed, promoted, and extended online to reach audiences, build buzz, and turn viewers into fans. The company is divided into two main business areas: VAST BUZZ and VAST CONSULTING. The VAST BUZZ platform is a comprehensive case study database containing more than 8,000 daily and highlight case studies on interactive projects, audience engagement campaigns, and TV brand extensions. VAST CONSULTING offers clients services ranging from ad-hoc research to creative consulting and digital business development. Our regular industry reports provide clients with the latest best practices in online format extensions, social TV and second screen activations, TV-related online marketing campaigns, multi-platform projects, and branded storytelling.