VAYAN SILKS

“Vayan typically means the art of “weaving” (bunai). Our purpose behind starting Vayan Silks is not only to present the high quality silk, namely, Tussar Silk to our customers but also to bring awareness of the stories well-crafted in the notable designs of silk sarees, suits and dupattas by the weavers.” It all started in 2016 when Mrs. Harshita Jindal decided to settle down in Chhattisgarh after her marriage. Chhattisgarh provided her exactly what she was looking for, the righteous place to start something of her own. Seeing the local craftsmen working on silk in Champa sparked her determination to embed her magic into something similar. Silk is one of the prominent clothing materials loved by every woman but not all of us are aware of the diversity it provides. The history of Silk is a legendary story altogether though the question is "How many of us have heard about Chhattisgarhi Silk?" In this journey, her sister, Mrs. Vartika Baranwal Rajgaria, the co-founder of Vayan Silks, plays a crucial role in bringing the business to digital platforms. Her expertise lies in creating Vayan Silks, a brand associated with Tussar Silk. Being a post-graduate in Marketing and Sales and an artist herself gives her an advantage of looking at the business from a different perspective. Her deeper understanding of designs, colors, and, textures helps in identifying what people need to have in their wardrobe for adapting sustainable fashion into their current lifestyle. Her suggestions polish the artisan's work into something out of the ordinary to align with this modern world.