VDC Digital Luxury

Based in Paris with operations in Beijing, VDC Digital Luxury provides bespoke digital solutions to premium and luxury brands, helping them with their communication and branding strategies in the Asia, in particular the Chinese market. While China's market size and potential are equally attractive to different size players in the luxury sector, there is no cookie cutter digital strategy that fits all. It is particularly true in this industry that every brand, every maison is very different, with its unique history and heritage, development path and internal constraints that make up its DNA which allowed them to succeed. Our solution, from overall digital strategy consulting (digital persona, content direction, channel selection), to media planning and buying, campaign execution and social community management, while all encompassing, are tailor made to specifically suit each brands’ characteristics and temperament. We accompany brands, step by step to plant itself and expand its footprint in the market with its own unique way, leveraging its strength and USP to reap the benefits of the market potential. We help you to decode the highly complex and rapidly evolving digital landscape in the Chinese market, unveil its mysteries and understand psychographics and behaviors of its consumers, from HNWI to millennials and generation Z.