Verbal-Visual Framework

Verbal-Visual Framework (VVF) provides a unique strategic method of dynamic modeling that clearly defines and transforms attributes into the most relevant expression of brand personality. The proprietary VVF mapping process clarifies and visualizes how brand attribute meaning is rationally and emotionally perceived by customers. Insights and opportunities from the VVF mapping process creates a framework to guide how brand intent can be powerfully transformed into expression via specific sets of multi-modal associations from concept, shape and color to composition, image and sound. This strategic framework focuses creative resources to ensure the most congruent and effective expression across a brand and its products, services, packaging, retail, websites, advertising and other communications. VVF is invaluable to both design and brand teams as a definable, repeatable, measurable, scalable and actionable management tool. Tom Hardy, independent design strategist and creator of VVF, employs the proprietary methodology directly with company management, as well as in collaboration with brand-design firms on their client projects. For additional information, including case studies, visit the VVF website - http://verbal-visual.com