Neha Verma

Digital Marketing is one of the most demanding in marketing. Everybody is talking about digital marketing and professionals praise it’s the way to grow an online business. Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing. KEY TAKEAWAYS Digital marketing is the use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. To understand the importance of digital to the future of marketing in any business, it’s helpful to think about what audience interactions we need to understand and manage. Marketing today is about many more types of audience interaction than website or email