Vertical

Brand Development and investment through strategic design Vertical is a Sonoma County design firm led by Creative Director Bill Kerr. Working alongside some of the best and brightest minds of the CPG industry for the past 15 years in San Francisco and the North Bay, he has honed strategic design processes that deliver results. By applying a strategic consumer-centric approach to premium brands, Bill and his team create meaningful differentiation within competitive sets and help select clients achieve new heights financially. Disciplines include: Brand Ideation : Brand Strategy : Naming : Packaging : Identity : Interactive : Retail Environments : Sales Collateral : Social Media