VF Venture Foundry

VF Venture Foundry is a venture studio backed by the power of VF. We work with fearlessly curious entrepreneurs and founders hungry to build the future of active wellness. Our resources, capabilities and tools provide unique advantages to founders eager to ignite change. WHY VENTURE FOUNDRY? Build with the backing of the world’s most iconic brands and the game-changing expertise shaped by 120+ years of business innovation. We’re in the business of building new, disruptive businesses in high-growth spaces. Venture Foundry associates work in ways that are not “business as usual,” challenging ourselves and each other, using entrepreneurial skills and an experimental mindset to get to the commercial truth about consumer problems, needs and market opportunities. We use startup best practices in a test-and-learn environment, with rapid experimentation to validate assumptions and achieve aggressive targets. WE INVEST IN IDEAS THAT FUEL EXPLORATION —of ourselves, our communities, and the outdoors—for the betterment of people and the planet. If you’re passionate about any of the focus areas below, we want to hear from you. NATURE Services, experiences and products designed to help individuals and communities find physical, mental, social and communal wellness via connection to the outdoors and nature. BODY Services, experiences and products designed to help individuals and communities nourish, move and better understand their bodies. MIND Services, experiences and products designed to help individuals and communities understand, tend to, deepen and express their complex inner worlds. Twitter: @VFventure