Virtual CMO Australia

Virtual CMO Australia partners with Australian SME's with $10-100M annual turnover who are seeking a virtual/fractional CMO to provide strategic direction, executive level guidance, leadership & tactical delivery across the marketing function, specialising in digital & martech. We recognise that most SME's do not need a full-time CMO or Marketing Director and that during 'business as usual' the incumbent marketing team are perfectly adequate but during a critical stage this capability may not be enough to provide the CEO, GM or COO the level of experience and depth of knowledge required to 'steer the ship' through unchartered waters, manage response to disruption or lead the next growth phase. Further to these top-level needs, your business could benefit from a fresh perspective, new ideas or an independent opinion on your operations, the competitive environment, your go to market strategy or tactical execution. We can work with you to deliver; company vision & mission statements, strategic reviews & plans (SWOT, GAP, Competitive Advantage, Porters 5 etc) marketing plans, brand and digital audits, social media strategies, advertising and staff usage policies, Google SEM & SEO, market research, market analysis and much more. Assistance and advice on key investments, particularly in regard to your mar-tech capability; CRM platform, website/CMS, social listening, email marketing or other key capability decision. We can deliver these or work with you evaluate & select vendors with the aim of making the best decision to deliver on your business needs now and into the future. Virtual CMO Australia can also work with you as a buyers advocate to source or assess possible partnerships or projects to be delivered by advertising & digital agencies, software solution companies, advertising, PR, printers, signage etc. Virtual CMO Australia can partner with you to bring these & other resources together in achieving your marketing & organisational goals.