In retail, shelf space is make-or-break.
But most decisions about what goes where are still driven by gut feel, outdated data, or static planograms.
Retailers struggle to see what’s really happening in-store.
Brands fight for space with no easy way to prove what works.
And shoppers end up with shelves that don’t reflect how they actually buy.
We built VST to fix that — not with more slides or spreadsheets, but with tools that make the invisible visible.
We started by solving the testing problem.
With Virtual Shelf Testing, brands can simulate real shelves with thousands of real shoppers — and prove what drives sales, category growth, or better shoppability before anything hits stores.
Then we tackled the execution gap.
Planogram Publisher turns static retailer data into a live SaaS product - giving both retailers and brands the visibility they need to align, act, and deliver at shelf.
For brands, it means instant access to store-level planograms — no more chasing PDFs or screenshots.
For retailers, it unlocks new value from existing data — helping monetise planogram access, improve compliance, and streamline supplier collaboration.
To support better planning from the start, we built Fixture Visualizer — making it easy to create and share high-res shelf layouts for smarter range reviews, stronger pitches, and improved in-store execution.
Three products. One goal. To help brands and retailers make the shelf work harder - and win with shoppers.
Company Details
- Employees
- 41
- Founded
- -
- Address
- Virtual Store Trials, 2 Torrens St,united Kingdom
- Phone
- 447711929924
- ni****@****als.com
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- storetrials.com
- Keywords
- CPG, FMCG, Market Research, Retail Technology, Retail, Data.
- HQ
- London, London
Vst Questions
Vst's helpline number is 447711929924
Vst's website is storetrials.com
Vst's LinkedIn profile is https://uk.linkedin.com/company/virtual-store-trials
Vst has
41 employees.
View email and phone details for 41
employees at Vst.
Vst's industry is
Retail
Vst's top competitors are
Vst Coopérative,
Ozow,
Vst - Vacuum System Technologies,
Virtual Sport Technology,
Move,
Vst,
Yakondo Ltd,
The Brick Shed Ltd,
Fluyt,
Vst Industries Limited (Affiliate Of British American Tobacco).
Vst's support email address is nick@storetrials.com
Vst's categories are Retail
Vst's founding year is 2016
