VST

In retail, shelf space is make-or-break. But most decisions about what goes where are still driven by gut feel, outdated data, or static planograms. Retailers struggle to see what’s really happening in-store. Brands fight for space with no easy way to prove what works. And shoppers end up with shelves that don’t reflect how they actually buy. We built VST to fix that — not with more slides or spreadsheets, but with tools that make the invisible visible. We started by solving the testing problem. With Virtual Shelf Testing, brands can simulate real shelves with thousands of real shoppers — and prove what drives sales, category growth, or better shoppability before anything hits stores. Then we tackled the execution gap. Planogram Publisher turns static retailer data into a live SaaS product - giving both retailers and brands the visibility they need to align, act, and deliver at shelf. For brands, it means instant access to store-level planograms — no more chasing PDFs or screenshots. For retailers, it unlocks new value from existing data — helping monetise planogram access, improve compliance, and streamline supplier collaboration. To support better planning from the start, we built Fixture Visualizer — making it easy to create and share high-res shelf layouts for smarter range reviews, stronger pitches, and improved in-store execution. Three products. One goal. To help brands and retailers make the shelf work harder - and win with shoppers.