Vision Smarts

Vision Smarts is a computer vision company founded in 2009 and based in Belgium. It specializes in real-time image and video analysis software. Vision Smarts' proprietary barcode reader has been licensed by dozens of retailers, global brands and startups wishing to add fast, reliable and accurate barcode scanning to their apps. It is available for iOS (iPhone, iPod and iPad), Android. Pic2shop, a comparison shopping app and barcode reader, has been installed by over 10 million iOS, Android and Windows Phone users worldwide. Shoppers use it to quickly and reliably access product reviews, compare prices, or check availability in local stores. Vision Smarts strives to make cutting-edge technology available in an easy-to-integrate and affordable form to clients who may not otherwise have the resources to develop them on their own. Vision Smarts developed the very first barcode reader for the iPhone, at a time when that task was reputed impossible because of the limitations of the fixed focus camera.