Visit Hickory NC | Hickory Metro Convention Center & Visitors Bureau

Connecting People, Places, and Purpose in the Heart of North Carolina Visit Hickory NC, powered by the Hickory Metro Convention Center & Visitors Bureau, serves as the leading destination marketing and management organization for Hickory and the greater Hickory Metro region. With a strong focus on hospitality, economic development, and community enrichment, we work diligently to showcase the unique offerings of our vibrant region to visitors, event planners, and business leaders from across the country. Situated in the picturesque foothills of North Carolina, Hickory is a dynamic hub where innovation meets tradition, and natural beauty is paired with cultural richness. Our organization’s mission is to elevate the visibility of the Hickory Metro, drive tourism-related economic growth, and support local businesses by promoting Hickory as a premier destination for leisure, meetings, and events. Who We Are The Hickory Metro Convention Center & Visitors Bureau (HMCCVB) is a dedicated team of professionals committed to advancing Hickory’s presence on the national stage. Our work centers around fostering connections—between travelers and experiences, event organizers and venues, and residents and the broader community. We act as ambassadors of our region, sharing its story and ensuring that every visitor experience reflects the warmth and charm that Hickory is known for. Whether it's facilitating high-profile conferences, coordinating group tours, or providing resources for leisure travelers, we pride ourselves on delivering exceptional service and cultivating partnerships that make a lasting impact.