Visit Iceland

Visit Iceland is the official destination marketing initiative for Iceland, operating under Business Iceland. Our mission is to attract travelers year-round by highlighting the country’s unique nature, rich culture, and extraordinary adventures—while promoting sustainable travel and responsible tourism. As Iceland’s official destination marketing office, we engage in a wide range of international activities to build awareness and demand for Iceland as a travel destination. This includes strategic PR efforts, organizing press and influencer trips, running creative marketing campaigns, and maintaining strong relationships with foreign tour operators, travel agents, and airlines. Our work ensures that Iceland stays top-of-mind among global audiences seeking transformative travel experiences. What sets Visit Iceland apart is our close and ongoing collaboration with the Icelandic tourism industry. Our efforts are grounded in partnerships—with local stakeholders, businesses, and regional destinations—that allow us to represent the diverse and authentic offerings found across the country. Through effective marketing channels, we work closely with international media, consumers, trade officials, and influencers to shine a spotlight on Iceland and strengthen the reputation of Icelandic export industries. All year round, we strive to inspire and connect, creating attention for Iceland across global markets.