Visit Rapid City

Visit Rapid City is the official destination marketing organization for Rapid City, South Dakota. We promote unforgettable experiences for leisure travel, special events, sports, meetings and conventions, and the travel trade in the Black Hills region. Our mission is to inspire travelers to explore the dynamic mix of outdoor adventure, cultural heritage, and modern amenities that make Rapid City a premier destination. We provide vacation planning resources, including things to do, where to stay, dining options, event information, and custom itineraries. From the iconic Mount Rushmore to the scenic Black Hills, Rapid City offers something for everyone. Join us in discovering why unexpected moments and endless possibilities await around every corner.