VIVA1960

VIVA1960 is an Egyptian foundation in the fashion industry, found based on the concept of women empowerment and support in all times and means. Our story began in 1960 with two Egyptian ladies called Marie and Victoria Nashed, who decided to carry the women's empowerment flag. They took effective decisions towards the concept by creating a family clothing brand for female loungewear, with exceptional designs and affordable prices. The principles were inherited to the next generation, pioneered by Boulos Amin Massoud, Marie Nashed's son and the current CEO of the project. He added a wider direction to serve the whole community's development by aiming towards sustainability, protecting the environment, and many other activities that all serve the Corporate Social Responsibility of the company, both towards its internal and external communities, and introducing a broader manufacturing patterns for new product types such as sports wear. Until the current generation of the family, the young Mark Boulos Massoud, decided to complete the path of his grandmother and open his own project that aims to reach women directly and for the brand to become the comfort zone for every woman.