Vivagran

Introduction Vivagran is a 😋 consumer-driven 🌱cereal-based biotechnology company focused on developing and commercializing 🚀high-value branded cereals. Vivagran has built over the last decade a wide B2B network in 🌍Europe and internationally and demonstrated its ability to market specialty ✨added-value grains. About us 💥We Innovate: Crop: We develop and improve cereals through modern selection techniques in our breeding platforms. Traits: We identify traits of interest in crops and provide germplasm enabling to transfer those traits to other cereal species. 👨🏼🌾 Our expertise: Breeding: We have a wide in-house expertise in crop breeding technology and collaborate with numerous academic partners around the globe. Market development: We produce and market specialty crops with advanced agronomic, technological, nutritional, and sensory attributes, that contribute positively to the world. 🌍Our reach: Value-Chain: We have an excellent understanding of a cereal value-chain as we operate with a multi-licensing model from seed to food. Partners worldwide: We operate in different geographies with local experts in the fields of breeding, farming, milling, malting and baking, allowing us to adapt our products to the particularities of the market. 🤝Business model Vivagran holds worldwide exclusive licenses from IAS-CSIC on Tritordeum and DDRR. Vivagran grants 📝licenses to third parties (licensees) to acquire 🚜 production and 💰commercialization rights over the protected varieties. Vivagran also contracts 🌱 seed and grain production to supply markets where no licensees are active. Production and commercialization are managed under a "closed-loop" system. Prices are defined by Vivagran and its licensees. The control over the protected varieties allows to maintain the 🎯price positioning over time. All actors of the value-chain 💪benefit from it. The proprietary germplasm allows to concede 💥exclusive production and commercialization rights to partners.