VizKinect

VizKinect is a high-tech company in Nevada that has developed a unique software that will change the way ads, TV shows, and movies are made. By offering a Real-Time analysis of ad effectiveness, it will transform the TV/Video advertising and product placement industries. As the competition for consumers’ attention intensifies, VizKinect reveals where an audience looks—in real time—while watching advertisements. VizKinect harnesses the power of advanced scientific techniques, such as eye tracking and other biosensor technologies, to measure consumer engagement. As a result, ad agencies can adjust their ads during the editing process, leading to significant cost savings and increased ad effectiveness.