VMR Record Labs

At Velvet Midnight Records, we know music doesn’t end at the track—it lives on in what your fans wear, hold, and remember. That’s where Record Labs comes in. Record Labs is our in-house merchandise and vinyl production system, built to give artists the tools to create real, lasting products. No print-on-demand clutter. No cheap drop-shipped shirts. We work with you to design merch and records that reflect your sound and identity—things your audience will actually want to keep. Whether it’s a custom vinyl pressing, limited-run apparel, or a full merch line for your next tour, Record Labs helps make it tangible. And because it’s part of Velvet Midnight, it integrates directly with your releases, your shows, and your long-term strategy. Merch isn’t an afterthought. It’s part of the career. Record Labs makes sure it’s done right.