Ward404

ward404 is an independent digital design practice, boasting a roster of heavyweight names in the corporate and entertainment industries. Very much born from the Music Industry we maintain loyal client relations with the major labels including EMI, Universal, Sony & Virgin. It was always our objective to diversify our roster and push our digital offering into other areas. 5 years on we can now proudly boast Virgin Atlantic, Lloyds Bank, M&S, Electronic Arts, Exxon Mobil and National Geographic as regular clients, to name but a few. In today's world digital identity has become as relevant as the offline brand value itself. Where web presence has become an essential marketing tool the corporate brochure finds it increasingly difficult to justify its place. Development in digital technology and in turn superior creative output has helped to determine the self perpetuating digital promotion. Increased bandwidth in both the work and home environment combined with the social networking phenomena has encouraged more thought provoking creative. Advertising spend now favours the world wide web for reasons of both exposure and economy. As focus shifted so relevant technologies advanced and this further scope allows for broader more effective creative. Confining the creative within small file executions has generally become a Jurassic approach as the rich media platform allowed for large secondary files to politely load.