Watchcrow

Authentication is a unique point of friction in luxury watch transactions. Watch enthusiasts have multiple ways to buy a luxury watch online, but no way to ensure the watch they’re receiving is authentic. Buyers are exposed to fraud and misrepresentation, creating widespread fear of engaging in an online luxury watch transaction. Consequently, sellers only have access to a restricted portion of buyers in the market, forcing them to engage in time consuming processes to establish trust that the watch they are selling is authentic. The potential growth of the luxury watch industry is limited by the current transactional frictions associated with luxury watch trading. Watchcrow is an escrow service that incorporates physical authentication into the transaction process. Every watch traded through Watchcrow is authenticated by watchmakers who are uniquely positioned to determine authenticity. Watch enthusiasts can utilise Watchcrow on any existing marketplace/buying platform to facilitate secure, seamless watch transactions; buyers are guaranteed to receive an authentic watch and sellers increase their transaction volume by accessing buyers on a global scale. If watch enthusiasts have a secure way to trade luxury watches online, then the amount of luxury watch transactions will significantly increase. Consumer behaviour within the luxury watch industry will shift from in-person brick and mortar deals to frictionless online transactions. Watchcrow will create new value in the market by empowering watch enthusiasts to facilitate watch transactions that would have otherwise not been possible. Watchcrow removes the risk from online luxury watch transactions.