WatchYourEye

WatchYourEye (WYE) is a Norwegian clothing brand founded in December 2023 and officially registered in March 2024. The name stands for everything we believe in: Watch Your Eye—a reminder to stay true to your own perspective, your own vision, and your own identity. WYE celebrates self-expression and individuality through bold, modern fashion. From design and branding to logistics and international production, everything is built from scratch and run in-house. Our collections are available online at watchyoureye.no, and in 2025 we’re opening our first physical store during Mosjøen’s 150-year anniversary. WYE delivers both original streetwear and custom-made apparel for companies, events, and teams. We’ve already collaborated with over 30 businesses, including major names like REMA 1000, local enterprises, futsal teams, and cultural events. We’re also proud to have designed the official anniversary sweater for Mosjøen’s 150-year celebration. The brand has been featured by national media such as NRK, and received recognition and support from innovation grants and development programs. Internationally, WYE has been represented in business initiatives across Finland, the Faroe Islands, and the UK. With a growing community of over 10,000 followers and a passion for authentic style, WYE continues to push forward—driven by vision, creativity, and independence.