Wayzata Brands

Wayzata Brands conceives, finances and grows interesting and disruptive new personal care brands, which have unique personality, and which our customers will love and trust. We both partner with outside entrepreneurs and develop entrepreneurs in house. Our first venture in 2012 was teaming up with two brilliant marketers who had founded Duke Cannon Supply Co. 4 months earlier, repositioning the brand from novelty to a disruptive leader in mainline men's grooming, and providing capital and CEO leadership through 9 years of 90% per year growth. We brought on a private equity partner in 2020 and are currently the #2 shareholder. In 2019 we launched a new natural cleaning brand called Ingredients Matter, and in 2020 a palm-free personal care brand Peet Bros. They are both tracking on the same 90-100% per year growth track. We are actively looking for new opportunities.