We Built This City

We Built This City is on a mission to revolutionise London souvenirs and bring the best of the creative community to the high street. We curate London-inspired art, gifts and souvenirs from talented London creatives and showcase them in seasonal pop-up shops and on our online store at webuilt-thiscity.com. Since launch in November 2014, we have supported over 800 London-based artists, designers and makers to drive sales, source new commercial opportunities and ultimately build sustainable careers in the city. Behind the scenes, we also offer retail consultancy services to landlords and businesses looking to collaborate with artists on bespoke pop-up stores, exclusive artist-designed merchandise, live events and murals. To date we've worked with WHSmith, Eurostar, Camden Market, Westfield, Battersea Power Station Development Team, El Ganso and many others. We're also proud to have picked up 4 retail gongs to date including: VOTED: 3rd Best Shop in London, Time Out 2019 (Top 100 Shops in London) WINNER: 'Best Shop in Soho' - Time Out Love London Awards WINNER: 'Best Independent Lifestyle Retailer' - Dot London Awards WINNER: 'Best Newcomer' - The Gift Retailer Awards