WE'RE SMART® WORLD

SOUL STORY - We’re Smart Around the world, a new movement is rapidly gathering momentum; one founded on a belief in the power of food. Not only to sustain our own bodies, but to nourish our communities, our societies, and our planet. At We’re Smart, we’re devoted to unleash that power, championing the cause of healthy, ethical and sustainable eating. At every level of the food industry. In every corner of the globe. Together with chefs, restaurants, producers, distributors, retailers and regulators, we’re here to promote smart solutions. For ourselves, for future generations, and for the wider world on which we all so fundamentally depend. At We’re Smart, we believe that any truly sustainable food culture must place fruit and vegetables centre stage, which is why everything we do is aimed at fuelling the global plant-based movement and supporting those who drive it forward. From the We’re Smart Awards that recognise the world’s best vegetables restaurants. To the yearly We’re Smart Green Guide that ranks them from 1 to the highly prized 5 radishes. We help businesses get the most out of local, seasonal and sustainable produce. We guide food lovers on all 6 continents to where they are served with creativity and flair, and we bring individuals and organisations together who share our vision on the future of food. Building upon the international reputation of founder Frank Fol, renowned as The Vegetables Chef®, We’re Smart combines the passion, creativity and expertise of stakeholders from across the food industry with the visibility, credibility and strength of a truly global network. With a recipe that will guide us to a better world, we have all the key ingredients to push pure plant eating forward and inspire the world to the Think Vegetables! Think Fruit!® philosophy. Today and tomorrow. We’re Smart® Serving the future of food www.weresmartworld.com