BRIDGE (wearebridge)

Founded in 2022, BRIDGE is a DEI, action-oriented, member-driven 501c6 trade group for the global marketing industry. Our mission is to move the narrative of DEI from philosophy to operationalizing Inclusion as a business practice for growth. Members are comprised of brand marketers, agencies, media platforms and technology companies working at the intersection of DEI, marketing and business. BRIDGE is an acronym for Belonging, Representation, Inclusion, Diversity, the G is for the Growth that results and E is for Equity which is our ultimate goal. We help companies bridge the gaps that have created inequities for historically under-recognized communities in the workplace, workforce, and marketplace. We accomplish this with our revolutionary and proprietary IMAX tool. IMAX, a framework for Inclusion Maturity Assessment and Capability Building, allows brands and companies, for the very first time, to measure their inclusion maturity for their organization across 80+ practices and 5 pillars including organization, marketing management, product development, communications and advocacy. BRIDGE is an inclusive organization that welcomes support and participation from all companies in the global marketing industry, as well as like-minded academics and Inclusion champions. We are stronger together! For more information about BRIDGE, please visit http://www.wearebridge.com or contact us at bridge@wearebridge.com.