IMMA (International Metaversal Marketing Alliance)

IMMA is a cross-industry alliance set up to advance knowledge about the metaverse and specifically to better engage with audiences using new and upcoming immersive technologies. Initial aims: * What is the metaverse: To provide a clear picture of what the metaverse currently is, and how the underlying technologies could impact different vertical markets now and in the future. * Knowledge sharing: To create a knowledge sharing platform where people from different industries can learn from each other, share best practices and compare challenges, and identify use cases and applications for their own organization featuring the latest immersive technologies. * Social impact: To explore and highlight how new immersive technologies can be used for lasting positive social impact. * Research: To develop a platform that allows academic and knowledge institutes international research collaboration, joint funding opportunities, and a better alignment with industries. * Funding: To develop a platform that provides funding opportunities for technology start-ups and digital projects. The Global Steering Council members cover a variety of fields for applications: * Brand Advertising (World Federation of Advertisers) * Sports (UEFA, La Liga, World Players Association) * Music (The Recording Academy (GRAMMYs), Intl Confederation of Music Publishers - ICMP) * Movies (Decentralized Pictures / American Zoetrope) * Social Impact (Amnesty International) * Arts and Digital Heritage (UNESCO) * Data and Marketing (FEDMA / GDMA) * Research (multiple universities around the world) * Education (The World Bank) * Government (Department for Business, Energy & Industrial Strategy - UK Government) Please join us!