Understory

Understory is a strategic advisory and consultancy, specialising in media, entertainment, hospitality, and culture. Founded in Copenhagen in 2020 and with offices in Sydney, the company works with the world’s leading creators, change makers, and companies, to turn great ideas into powerful stories, brands, and businesses. Since launch, we have worked with FOX Entertainment and Studio Ramsay, AppleTV+, Fifth Season, Restaurant Noma, Endemol Shine Australia, News Corp, Banijay Nordics, Australian Geographic, McCann, Hardie Grant, as well as extraordinary creative talent including René Redzepi, Rosio Sanchez, Richard Hart, Santiago Lastra, and Niklas Ekstedt, works with each of our clients and partners to solve their unique business challenges and realise their greatest potential and opportunities. We approach our work and partners with an insider’s perspective that comes from over twenty years of global operational experience across media and entertainment, hospitality, pop-culture, and marketing - it is all we do because it is what we love. The company also operates as an independent content studio, partnering with great talent to develop, package, and produce premium entertainment across film and television, audio, and publishing.