WeSports Group

WeSports Group is the leading Nordic sports equipment specialist group – specializing in three key performance sport categories: Bikes & Mobility, Running & Outdoor, and Fitness & Team Sports. We cater to elite athletes and active lifestyle enthusiasts through a combination of physical- and online stores, as well as distribution of own and controlled brands. At WeSports Group, we believe in the power of entrepreneurial spirit. We acquire and develop performance sport and leisure equipment specialists, empowering them to operate autonomously within a decentralized structure, while leveraging shared infrastructure. Our brands are driven by entrepreneurs and local teams, who receive focused support from WeSports Group, guided by a clear strategic direction in key areas of growth. In 2024, WeSports Group achieved a proforma turnover of 2.5 billion SEK and continued to see healthy organic growth, alongside strong profitability and solid financials.