West Bend Harley-Davidson

West Bend Harley-Davidson company information, Employees & Contact Information

In 1946, Ervin Van Beek, working as a mechanic for his father at Van Beek Motor Co., a Chrysler/Plymouth dealership, signed on as a Harley-Davidson dealer. That first year's allocation was only three motorcycles and the sales and service were combined with the car dealership at the corner of 5th and Hickory in downtown West Bend. In 1967, Ervin needed some help, so he hired 17-year-old Jim Dricken, a high school junior, to work part-time as an apprentice mechanic. By 1969, Jim was working full-time. In August of 1980, Erving Van Beek retired and sold the company to Jim Dricken, age 30. In spring of 1998, Jim and Sandy Dricken made a huge commitment and purchased an old bowling alley at 2910 W. Washington St. The building was torn apart, expanded and re-modeled to meet Harley's stringent specifications and opened for business the last two days of 1998. The Harley-Davidson businesses continued to grow and by then about 26 people were employed by West Bend Harley-Davidson and Hartford Harley-Davidson. The Buell line was added during 2001. In 2003, following the 100th Anniversary Celebration, a 7000 square foot addition was built at the West Bend store to provide more storage, parts and service area. Louie Lauters had dreamed of being a Harley Dealer for quite a few years and in August of 2004, Louie and partners John Jordan and Chuck Monroe bought both stores from Jim and Sandy Dricken and became the third keepers of the legacy of Harley-Davidson in West Bend.

Company Details

Employees
8
Founded
-
Address
West Bend, Wisconsin
Industry
Retail
NAICS
Retail Trade
Motor Vehicle and Parts Dealers
Sporting Goods, Hobby, Musical Instrument, and Book Stores
General Merchandise Stores
Miscellaneous Store Retailers
Nonstore Retailers
Professional and Commercial Equipment and Supplies Merchant Wholesalers
Miscellaneous Durable Goods Merchant Wholesalers
Miscellaneous Nondurable Goods Merchant Wholesalers
Other Motor Vehicle Dealers
Automotive Parts, Accessories, and Tire Stores
Sporting Goods, Hobby, and Musical Instrument Stores
Department Stores
General Merchandise Stores, including Warehouse Clubs and Supercenters
Other Miscellaneous Store Retailers
Vending Machine Operators
Direct Selling Establishments
Recreational Vehicle Dealers
Motorcycle, Boat, and Other Motor Vehicle Dealers
Automotive Parts and Accessories Stores
Tire Dealers
Sporting Goods Stores
Hobby, Toy, and Game Stores
Sewing, Needlework, and Piece Goods Stores
Pet and Pet Supplies Stores
Art Dealers
Manufactured (Mobile) Home Dealers
All Other Miscellaneous Store Retailers
Fuel Dealers
Other Direct Selling Establishments
Boat Dealers
Motorcycle, ATV, and All Other Motor Vehicle Dealers
Musical Instrument and Supplies Stores
Warehouse Clubs and Supercenters
All Other General Merchandise Stores
Tobacco Stores
All Other Miscellaneous Store Retailers (except Tobacco Stores)
HQ
West Bend, Wisconsin
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