West Loop Soul

For over 8 years, our founder, Jordin Jewell, has specialized in marketing, dabbling in everything from graphic design to business development to strategy. As the Associate Strategic Director for a small B2B marketing firm, she work tirelessly to ideate unique, thoughtful solutions to revive marketing programs and increase sales leads. While she loves the work she does, her true passion is helping small businesses. As the founder of West Loop Soul, she helps small business owners and entrepreneurs uncover the soul of their brand through content marketing, while making a big impact with a reasonable budget. She builds out social media marketing programs, develops blog content, and creates email marketing campaigns that help drive brand awareness and increase sales. In addition, she builds website content, brand positioning, and influencer marketing campaigns. When she's not creating content, she stays on top of her craft through her micro-influencing work in Chicago. This allows her to stay on top of the latest trends in digital storytelling.