West Reed

(West Reed rebranded as PitchMaps in 2012) West Reed is a brand consulting firm that specializes in brand messaging and positioning. Companies come to us because they’re having a hard time putting their brand value into words. Maybe they’re trying to break into a new market, launch a product, rebrand, or simply drive new growth. Sometimes they have too much to say. Sometimes too little. Often the positioning isn’t clear, and it’s hard to create a value proposition that doesn’t sound like their competitor’s. Usually the product is great, but the emotional connection with customers isn’t there. We walk clients through all these strategic branding issues and then craft the words that capture the real heart of their brand. This gives them a core brand message that connects with customers, energizes employees, and stakes out a unique position in the marketplace.