Wett

Wett is a manufacturer and online retailer of Hawaiian shirts which aims to emancipate bros across the country from the rigid confines of traditionally accepted apparel. By using innovative digital marketing efforts and creating unique modern designs which resonate with the frat demographic, Wett plans to bring a piece of the beach — and the relaxed, laid-back lifestyle that accompanies it — to bros everywhere. "Sit back, relax, and never take life too seriously. Be There. Be Free. Get Wett.”