The World Federation of Direct Selling Associations (WFDSA)

The World Federation of Direct Selling Associations (WFDSA) is a non-governmental organization that represents the global direct selling industry. It is composed of national Direct Selling Associations (DSAs) from more than 60 countries. With a focus on direct-to-consumer sales conducted through independent sales representatives and distributors, WFDSA is committed to promoting the highest standards of ethical conduct in the global marketplace, working closely with stakeholders to support the industry and facilitating networks among direct selling companies. Founded in 1978 and headquartered in Washington, D.C., WFDSA serves as the world’s leading expert and trusted source of information for and about the direct selling industry. It represents both national DSAs and prominent companies whose combined sales exceed $167 billion, supported by more than 103 million independent sales representatives worldwide. Learn more about WFDSA, including our latest industry studies, events and news, at http://www.wfdsa.org.