Wisconsin Fuel & Retail Association (WFRA)

WFRA is dedicated to the success of fuel marketers, retail/convenience stores, and their associated industries. Wisconsin's fuel marketers and retail/convenience store owners are independent and family-owned businesses that, in many cases, date back generations. They operate nearly 3,000 convenience stores across the state and employ more than 50,000 people. Together, we are a professional network that promotes a reasonable and profitable business climate for all of us. WFRA is dedicated to informing our members on issues relevant to our industry and educating policy makers at the state and federal levels about our industry's needs. We advocate for our members on all laws affecting the industry, including environmental regulations, tobacco and alcohol, recycling issues, food handling requirements, lottery sales, gift cards, health insurance, minimum wage, and many other issues.