Whatever Brands

At Whatever Brands, we’re here to shake things up in the global food and drink world—making it easier for people to enjoy better choices at better prices. With teams in London and New York, we create, market, and distribute brands that people genuinely connect with. Our goal is simple: deliver great products that don’t just taste good or look good, but make sense—affordable, exciting, and made with care for the world around us. When you work with us, we follow four simple rules: - Whatever together: working with anyone who has the drive to contribute to our mission. - Whatever, whenever: to provide a service that puts our clients and their customers first. - Whatever is next: to continually invest in ways to make products more sustainable. - Whatever helps: to put people before profit by supporting environmental and social causes. What we do: With over 50 years of collective experience, our dynamic team knows how to swiftly get brands onto shelves and into people’s homes. We’ve successfully launched hundreds of products across more than 20 global markets—turning ideas into household names. Our services include: Product Development We monitor trends and customer needs to create brands that deliver quality and safe products with a lighter environmental footprint. Brand Management By partnering with trusted licenses, we introduce our brands to new markets and categories—leveraging strategic extensions to broaden reach and drive sustainable growth. Brand Distribution We ensure our brands are in the right places, using innovative marketing and logistics to connect with customers globally. At Whatever Brands, innovation, sustainability, and meaningful change guide every decision we make. We’re here to help you shape the future of food and drink, together. #whateverittakes