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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.
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HP Launches Its “Most Productive” Latex Unit Yet - WhatTheyThink

HP Launches Its “Most Productive” Latex Unit Yet WhatTheyThink

From Zero to Automated: The Best Place to Begin - WhatTheyThink

From Zero to Automated: The Best Place to Begin WhatTheyThink

A Tale of Two Checkoffs: The $20 Million Category Marketing Lesson for Digital Embellishment and Appearance Management—Part 1 - WhatTheyThink

A Tale of Two Checkoffs: The $20 Million Category Marketing Lesson for Digital Embellishment and Appearance Management—Part 1 WhatTheyThink

Around the Web: Of Books and Bodegas - WhatTheyThink

Around the Web: Of Books and Bodegas WhatTheyThink

Around the Web: Of the Web and Witches - WhatTheyThink

Around the Web: Of the Web and Witches WhatTheyThink

Welcome to Our Sixth Annual Technology Outlook! - WhatTheyThink

Welcome to Our Sixth Annual Technology Outlook! WhatTheyThink

How Smart Print Service Providers Are Boosting Profits Amidst Tariff Uncertainty (Part 1) - WhatTheyThink

How Smart Print Service Providers Are Boosting Profits Amidst Tariff Uncertainty (Part 1) WhatTheyThink

AI and the Copyright Conundrum - WhatTheyThink

AI and the Copyright Conundrum WhatTheyThink

Technology Outlook 2025 - WhatTheyThink

Technology Outlook 2025 WhatTheyThink

How Tariffs Are Affecting Apparel Imports - WhatTheyThink

How Tariffs Are Affecting Apparel Imports WhatTheyThink

Where’s the Fire: Signarama Centers Win Franchise Awards - WhatTheyThink

Where’s the Fire: Signarama Centers Win Franchise Awards WhatTheyThink

Digital Embellishments Today: Highlights from the New Taktiful/WhatTheyThink Study - WhatTheyThink

Digital Embellishments Today: Highlights from the New Taktiful/WhatTheyThink Study WhatTheyThink

Landa Digital Printing—The End or A New Beginning? - WhatTheyThink

Landa Digital Printing—The End or A New Beginning? WhatTheyThink

Labels & Packaging Technology Outlook - Technology Outlook 2025 - WhatTheyThink

Labels & Packaging Technology Outlook - Technology Outlook 2025 WhatTheyThink

PRINTING United Comes to Orlando October 22–24 - WhatTheyThink

PRINTING United Comes to Orlando October 22–24 WhatTheyThink

Printing Outlook—In the Year 2025 - WhatTheyThink

Printing Outlook—In the Year 2025 WhatTheyThink

Executive Q&A: Canon’s Robert Reddy - WhatTheyThink

Executive Q&A: Canon’s Robert Reddy WhatTheyThink

Revisiting Share-a-Coke: The Power of Personalization - WhatTheyThink

Revisiting Share-a-Coke: The Power of Personalization WhatTheyThink

Unlocking the Potential of Industrial Printing with Fiery - WhatTheyThink

Unlocking the Potential of Industrial Printing with Fiery WhatTheyThink

US Paper Exchange - Need it and Got it - WhatTheyThink

US Paper Exchange - Need it and Got it WhatTheyThink

PrintStats - Printing Industry Data - WhatTheyThink

PrintStats - Printing Industry Data WhatTheyThink

Experience the Future of Digital Printing: HP Unveils Revolutionary Digital Press Solutions at HID 2025 - WhatTheyThink

Experience the Future of Digital Printing: HP Unveils Revolutionary Digital Press Solutions at HID 2025 WhatTheyThink

Digital & Inkjet - WhatTheyThink

Digital & Inkjet WhatTheyThink

Labels & Packaging - WhatTheyThink

Labels & Packaging WhatTheyThink

HP Updates Its Latex Portfolio, SitePrint - WhatTheyThink

HP Updates Its Latex Portfolio, SitePrint WhatTheyThink

Kyocera Highlights Major Print Industry Trends for 2025 - WhatTheyThink

Kyocera Highlights Major Print Industry Trends for 2025 WhatTheyThink

Wide-Format & Signage - WhatTheyThink

Wide-Format & Signage WhatTheyThink

Kyocera Wants to Bring Affordable Inkjet to All - WhatTheyThink

Kyocera Wants to Bring Affordable Inkjet to All WhatTheyThink

The Impact of AI on Printing and Packaging - WhatTheyThink

The Impact of AI on Printing and Packaging WhatTheyThink

Product Spotlight: Streamline Every Print Job, Scale Effortlessly: Choose OnPrintShop for Cutting-Edge Efficiency - WhatTheyThink

Product Spotlight: Streamline Every Print Job, Scale Effortlessly: Choose OnPrintShop for Cutting-Edge Efficiency WhatTheyThink

RR Donnelley: Trends in Labels and Packaging Study - WhatTheyThink

RR Donnelley: Trends in Labels and Packaging Study WhatTheyThink

Are All Printers Online Printers? - WhatTheyThink

Are All Printers Online Printers? WhatTheyThink

Adobe and Pantone to Part Ways; What You Gonna Do? - WhatTheyThink

Adobe and Pantone to Part Ways; What You Gonna Do? WhatTheyThink

2024 Is Going to Be A Big Print Year! - WhatTheyThink

2024 Is Going to Be A Big Print Year! WhatTheyThink

Road to drupa: Zipcon's Bernd Zipper - WhatTheyThink

Road to drupa: Zipcon's Bernd Zipper WhatTheyThink

Print Volume Trends in Sheetfed and Continuous Feed Inkjet - WhatTheyThink

Print Volume Trends in Sheetfed and Continuous Feed Inkjet WhatTheyThink

HP Indigo Ups the Ante for Quality and Productivity in Digital Print - WhatTheyThink

HP Indigo Ups the Ante for Quality and Productivity in Digital Print WhatTheyThink

Films - WhatTheyThink

Films WhatTheyThink

Printing Industry Video - WhatTheyThink

Printing Industry Video WhatTheyThink

How Will the Print Industry Change in 2021—and Beyond? - WhatTheyThink

How Will the Print Industry Change in 2021—and Beyond? WhatTheyThink

Printing Industry White Papers and Special Reports - WhatTheyThink

Printing Industry White Papers and Special Reports WhatTheyThink

The Power of HP Indigo One-Shot Technology - WhatTheyThink

The Power of HP Indigo One-Shot Technology WhatTheyThink

Cutsheet Inkjet Has Arrived! - WhatTheyThink

Cutsheet Inkjet Has Arrived! WhatTheyThink

Ricoh Kicks Off 2020 with Inkjet Event - WhatTheyThink

Ricoh Kicks Off 2020 with Inkjet Event WhatTheyThink

Canon Launches the New Colorado M-Series: Now with White! - WhatTheyThink

Canon Launches the New Colorado M-Series: Now with White! WhatTheyThink

Profiles in Print: Thysse (Madison, Wisconsin) - WhatTheyThink

Profiles in Print: Thysse (Madison, Wisconsin) WhatTheyThink

Orlando Magic: ISA Sign Expo Comes to Town - WhatTheyThink

Orlando Magic: ISA Sign Expo Comes to Town WhatTheyThink

3 Considerations When Buying Software - WhatTheyThink

3 Considerations When Buying Software WhatTheyThink

Kyocera FOREARTH Digital Textile Printer Debuts at ITMA - WhatTheyThink

Kyocera FOREARTH Digital Textile Printer Debuts at ITMA WhatTheyThink

Are We Approaching Industry 5.0 Already? - WhatTheyThink

Are We Approaching Industry 5.0 Already? WhatTheyThink

Sizing the Print Industry in Europe—Croatia - WhatTheyThink

Sizing the Print Industry in Europe—Croatia WhatTheyThink

Incorporating Adobe Products into OEMs: An Interview with Mark Ridgeway - WhatTheyThink

Incorporating Adobe Products into OEMs: An Interview with Mark Ridgeway WhatTheyThink

Landa: Hitting Its Stride - WhatTheyThink

Landa: Hitting Its Stride WhatTheyThink

PRODUCT SPOTLIGHT: Empower Your Wide Format Print Production with PrintFactory - WhatTheyThink

PRODUCT SPOTLIGHT: Empower Your Wide Format Print Production with PrintFactory WhatTheyThink

(Somewhat) Conflicting Views on Consumer Attitudes Toward Sustainable Packaging - WhatTheyThink

(Somewhat) Conflicting Views on Consumer Attitudes Toward Sustainable Packaging WhatTheyThink

Kyocera launches new inkjet printhead - WhatTheyThink

Kyocera launches new inkjet printhead WhatTheyThink

Michelle Kampf Shows Continental Grafix USA’s Specialty Films - WhatTheyThink

Michelle Kampf Shows Continental Grafix USA’s Specialty Films WhatTheyThink

Velox Brings Mass-Production to Digital Direct-to-Shape Printing - WhatTheyThink

Velox Brings Mass-Production to Digital Direct-to-Shape Printing WhatTheyThink

Kodak at drupa 2024: groundbreaking solutions for inkjet and traditional offset - WhatTheyThink

Kodak at drupa 2024: groundbreaking solutions for inkjet and traditional offset WhatTheyThink

What’s Your Digital Transformation Quotient? - WhatTheyThink

What’s Your Digital Transformation Quotient? WhatTheyThink

Franklin Printing: Committed to the Craft of Printing - WhatTheyThink

Franklin Printing: Committed to the Craft of Printing WhatTheyThink

A Post-Pandemic Focus on Sustainability: A Conversation with Marci Kinter - WhatTheyThink

A Post-Pandemic Focus on Sustainability: A Conversation with Marci Kinter WhatTheyThink

EFI to Support WhatTheyThink’s drupa Video Studio with Stunning Fabric Designs - WhatTheyThink

EFI to Support WhatTheyThink’s drupa Video Studio with Stunning Fabric Designs WhatTheyThink

Thomson Reuters Sees Opportunity in Monochome Book Printing - WhatTheyThink

Thomson Reuters Sees Opportunity in Monochome Book Printing WhatTheyThink

KYOCERA NIXKA INKJET SYSTEMS (KNIS) INTRODUCES BELHARRA, THE NEW WAVE OF PHOTO PRINTERS - WhatTheyThink

KYOCERA NIXKA INKJET SYSTEMS (KNIS) INTRODUCES BELHARRA, THE NEW WAVE OF PHOTO PRINTERS WhatTheyThink

An Inside Look at Fiery Command WorkStation 7 - WhatTheyThink

An Inside Look at Fiery Command WorkStation 7 WhatTheyThink

Executive Q&A: swissQprint’s Erik Norman and Michael Voight - WhatTheyThink

Executive Q&A: swissQprint’s Erik Norman and Michael Voight WhatTheyThink

What “Industry 4.0” Means for the Print Industry - WhatTheyThink

What “Industry 4.0” Means for the Print Industry WhatTheyThink

Using Print to Reach Younger Consumers - WhatTheyThink

Using Print to Reach Younger Consumers WhatTheyThink

Marc Olin on Life After EFI - WhatTheyThink

Marc Olin on Life After EFI WhatTheyThink

Frank Romano and the Museum of Printing - WhatTheyThink

Frank Romano and the Museum of Printing WhatTheyThink

WhatTheyThink Remembers O.Mike Fichera - WhatTheyThink

WhatTheyThink Remembers O.Mike Fichera WhatTheyThink

A U.S. Cut-and-Sew Boom? - WhatTheyThink

A U.S. Cut-and-Sew Boom? WhatTheyThink

Kongsberg Precision Cutting Systems Collaborates with WhatTheyThink at drupa - WhatTheyThink

Kongsberg Precision Cutting Systems Collaborates with WhatTheyThink at drupa WhatTheyThink

Executive Q&A: Canon USA’s Robert Barbera - WhatTheyThink

Executive Q&A: Canon USA’s Robert Barbera WhatTheyThink

Executive Q&A: Baldwin Technology’s Patrick Keller - WhatTheyThink

Executive Q&A: Baldwin Technology’s Patrick Keller WhatTheyThink

2023 Top 100 Small Commercial Printers - WhatTheyThink

2023 Top 100 Small Commercial Printers WhatTheyThink

eProductivity Software’s MarketDirect Platform: A Complete Solution for Print Businesses - WhatTheyThink

eProductivity Software’s MarketDirect Platform: A Complete Solution for Print Businesses WhatTheyThink

What Do Users Really Think of USPS Informed Delivery? - WhatTheyThink

What Do Users Really Think of USPS Informed Delivery? WhatTheyThink

Open Your Mind Up to Inkjet - John Gagliano - Vision - Video - WhatTheyThink

Open Your Mind Up to Inkjet - John Gagliano - Vision - Video WhatTheyThink

Ariel Swedroe: Best Fashion Story Ever! - WhatTheyThink

Ariel Swedroe: Best Fashion Story Ever! WhatTheyThink

What Is the Role of the RIP in Process Automation and Supply Chain Efficiencies? - WhatTheyThink

What Is the Role of the RIP in Process Automation and Supply Chain Efficiencies? WhatTheyThink

Executive Q&A: Michelman’s Lisa DiGate on Driving Innovation in Digital Printing and Packaging - WhatTheyThink

Executive Q&A: Michelman’s Lisa DiGate on Driving Innovation in Digital Printing and Packaging WhatTheyThink

Proposed Ban on Carbon Black Raises Red Flags for New York State Printers - WhatTheyThink

Proposed Ban on Carbon Black Raises Red Flags for New York State Printers WhatTheyThink

Can Measuring OEE Improve Your Productivity? - WhatTheyThink

Can Measuring OEE Improve Your Productivity? WhatTheyThink

User Experience and Design on the HP Indigo V12 Digital Press - WhatTheyThink

User Experience and Design on the HP Indigo V12 Digital Press WhatTheyThink

Fujifilm to Launch X-BAR Powered by FUJIFILM Inkjet Technology, a Modular Inkjet Imprinting System - WhatTheyThink

Fujifilm to Launch X-BAR Powered by FUJIFILM Inkjet Technology, a Modular Inkjet Imprinting System WhatTheyThink

The HP Indigo Optimizer: Planning Efficient Print Runs at the Press of a Button - WhatTheyThink

The HP Indigo Optimizer: Planning Efficient Print Runs at the Press of a Button WhatTheyThink

The Future of Inkjet Printing to 2023 – Highlights - WhatTheyThink

The Future of Inkjet Printing to 2023 – Highlights WhatTheyThink

AFFOA Continues to Make Progress on Fiber Computing Technologies - WhatTheyThink

AFFOA Continues to Make Progress on Fiber Computing Technologies WhatTheyThink

The New Writing Head for the HP Indigo V12 Digital Press - WhatTheyThink

The New Writing Head for the HP Indigo V12 Digital Press WhatTheyThink

Spoonflower Community Responds to COVID-19 Pandemic - WhatTheyThink

Spoonflower Community Responds to COVID-19 Pandemic WhatTheyThink

Golan Landsberg on the New HP Indigo LEPX Architecture - WhatTheyThink

Golan Landsberg on the New HP Indigo LEPX Architecture WhatTheyThink

The Paper Handling System on the HP Indigo 100K Digital Press - WhatTheyThink

The Paper Handling System on the HP Indigo 100K Digital Press WhatTheyThink

Inkjet drupa 2016 – Continuing the Story – Fujifilm - WhatTheyThink

Inkjet drupa 2016 – Continuing the Story – Fujifilm WhatTheyThink

The Feeding System for the HP Indigo 100K Digital Press - WhatTheyThink

The Feeding System for the HP Indigo 100K Digital Press WhatTheyThink

HP Indigo’s Thermal Offset Transfer Technology - WhatTheyThink

HP Indigo’s Thermal Offset Transfer Technology WhatTheyThink

Enhanced Productivity Mode (EPM) with HP Indigo Explained - WhatTheyThink

Enhanced Productivity Mode (EPM) with HP Indigo Explained WhatTheyThink

A Tour of the HP Indigo V12 Lab - WhatTheyThink

A Tour of the HP Indigo V12 Lab WhatTheyThink

Ricoh Partners with Forbes Magazine at Marketing Rockstars Event - WhatTheyThink

Ricoh Partners with Forbes Magazine at Marketing Rockstars Event WhatTheyThink

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