WhitakerRibeiroPreto

•Whitaker International and the Lifestyle Method were founded in New York by Fatima Whitaker in 1991 and since then has been working with retailers all over the world •In order to UNDERSTAND consumers style preferences, we must have a better comprehension of the human mind. What is the nature of our projections and what do we aspire to? How do we see ourselves? How do we wish to be seen? How do we see others? •The exponential growth of retail into a global phenomenon and the availability in the market of all kinds of products in every price range have enormously increased the number of choices available. •Our objective is to share a NEW VISION, a radically different way of observing the consumer style preferences, and how to interpret and segment all the data available to us. •This METHOD is a valuable tool to develop products that are relevant to specific lifestyle niches, bringing clarity either in an e-commerce, Social Media or sales floor helping data interpretation segmentation. •Also, our goal is producing only goods that are relevant by reducing surplus inventory, we believe this tool helps our planet and sustainability problems we share and face together. •LESS INVENTORY MULTIPLE SALES IS OUR MOTTO