Founded in 2015 by Melbourne-based Creative Director Fiona Myer, WHITE STORY was born to present an alternative to fast-paced luxury fashion cycles and is dedicated to the philosophy of simplicity. Established from a single focus, our origins are rooted in the quintessential WHITE SHIRT — the foundation of our craft, and our wardrobe.
"In a world that is fast becoming complicated, White Story is about finding simplicity in all that we do and all that we wear. It's the space between the lines that allows us to dream.” - Fiona Myer
Every White Story piece is designed, cut and patterned by hand in our Cremorne studio, using the finest materials and noblest of fibres. At White Story we are committed to supporting local artisans, with the majority of our pieces constructed on Australian soil.
After nearly a decade, White Story has evolved into a full ready-to-wear brand that continues to pay homage to Australian craftmanship, offering elevated and effortless silhouettes, one chapter at a time.
Company Details
- Employees
- 29
- Address
- Melbourne, Vic 3121, Au
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- whitestory.com.au
- HQ
- Melbourne, VIC
White Story Questions
White Story's website is whitestory.com.au
White Story's LinkedIn profile is https://au.linkedin.com/company/whitestory
White Story has
29 employees.
View email and phone details for 29
employees at White Story.
White Story's industry is
Retail
White Story's top competitors are
Dissh,
Viktoria & Woods,
Oroton Group,
Kookai Australia,
Kuwaii,
Mecca Brands,
Scanlan Theodore,
Camilla And Marc,
Country Road Group,
The Aje Collective.
White Story's categories are Retail
