Whoopsy Inc

Our approach is rooted in the understanding that **deep behavior change requires a powerful reason to initiate and sustain it.** However, real-life moments of stress, cravings, and emotional overwhelm can temporarily sever an individual's connection to that reason, putting them at risk of relapse. **Whoopsy’s core mission is to intervene in these moments by:** 1. **Interrupting the disconnecting force** (e.g., cravings, emotional triggers, stress-induced impulsivity). 2. **Reconnecting the user to their ‘why’**—the personal motivator that sustains long-term recovery (e.g., relationships, self-respect, spiritual growth, a past rock-bottom moment). By restoring this connection **at the right moment**, Whoopsy helps users move past urges and stay committed to sobriety.